About me

Since 2014, I’ve been helping brands build stronger customer relationships through smart, data-led CRM. I create strategies and campaigns that improve retention, boost engagement and turn insight into measurable results.

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Testimonials

  • Helen is professional, thoughtful and combines an analytical, data-driven approach with strong creative and brand understanding, a blend that makes her work both effective and nicely aligned to the customer experience. She’s also really lovely to work with- I wouldn’t hesitate in recommending her.

    CMO, Little Houses Group (Previously Hawksmoor)

    LinkedIn

  • Helen is a consummate professional, extremely skilled and knowledgable. Her digital marketing knowledge is hugely impressive and she’s willing to mentor and listen - an important trait when managing change. Her skillset in eCRM is probably the most impressive I’ve seen. Senior management down to junior staff all learned from her and she’s a pleasure to work with, which helps!

    Head of Copy, Marks & Spencer (Previously IAMT)

    LinkedIn

  • Helen is a fantastic CRM’er with multi industry experience. She brings a keen eye for detail, a strong background of utilising tech to deliver personalisation through automation and a very keen creative eye.

    Director of Engagement, Tide (Previously TMLewin)

    LinkedIn

Let’s chat CRM!

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